Key trends in European market access for medical technologies
This free webinar provides an overview of key trends in market access for medical technologies in Europe, based on extensive consulting practice of MTRC
Market access is a relatively stable field with only some developments (e.g. introduction of Innovation and Technology Payment in England or prolongation of G-BA Innovation Fund in Germany). However, there are some major underlying trends, that shape the whole market access landscape and which require a rethinking of some of the approaches to market access. Some of these trends require close collaboration with clinical affairs and marketing.
In this free webinar, we discuss the key trends, affecting market access landscape, including a growing competition for hospital budget, disinvestment policies, therapy development vs selling devices, innovative payment schemes, value-based health care and bundled payments, enabling patients and utilizing their support.
Discussion of each trend is concluded by the key takeaways and recommendations for the Med Tech industry.
This webinar is free of charge.
What topics are reviewed?
The role of market access and recent major changes in the landscape
Typical activities of market access function, recent changes with market access in key EU countries
Growing competition for the hospital budget
Increasing financial pressure on hospitals, hospital decision-making, and factors affecting the choice of medical technologies
Disinvestment policies
Value of disinvestment, Program budgeting and marginal analysis (PBMA)
Therapy development vs selling devices
Focus on the whole pathway vs end-user, the importance of referral practice
Innovative payment schemes
Objectives of innovation payment schemes, existing schemes in Europe, focus of the schemes (unconditional funding vs coverage with evidence development)
Value-based health care and bundled payments
Outcome-based payment models, bundled payment models in Europe
Enabling patients and utilizing their support
The value of raising awareness among patients about a disease and available treatment options
View extract from the webinar
This 1-minute extract presents discussion about the innovative payment schemes for medical technologies in Europe
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